Ελένη Κεφερλή

Director of Strategic Marketing, Communications & ESG with 20+ years of experience in the retail sector (Carrefour, Sklavenitis, KRITIKOS) who leverages strengths in strategy, brand marketing, consumer insights, and digital channels to lead product categories and deliver profitable growth. A trusted advisor to C-level executives focused on utilising data-driven strategies to optimise marketing impact and support aggressive business growth. Demonstrated proficiency in leading transformative initiatives centred on a customer-first ethos, significantly boosting omnichannel potential, and building vibrant communities. Adept at designing and executing award-winning 360 campaigns that have substantially increased retail presence, brand recognition, and consumer engagement through clear, effective corporate messaging. Extensive experience in leading high-performing marketing teams, with a focus on enhancing capabilities through training and development. Concurrently leads the organizations ESG journey to drive sustainability messaging and communicate responsible business practices.